IPHA'S STORY

It all began with pencils and crumpled pieces of paper in my early years. I always had an innate love for clothes. Growing up, I would draw haphazard sketches of dresses on paper and squeeze them up afterwards. I remember how excited I used to be when my mum took us to the tailor's shop because I knew I would have to think of a new style to have sewn.

I started nurturing the dream of becoming a fashion designer in 2013. I was an undergrad at the Faculty of Law, Ambrose Alli University, Edo State, Nigeria. That year, a strike by the school staff caused my university to close down for six months. Although it set my academic calendar back by a few months, it was an opportunity to chase my dream.

I signed up to become an apprentice at a local tailor's shop. During that time, I learned how to cut and sew fabric.

As the years passed, I let that dream go. I pursued all my other passions until 2025, when I was inspired to pick the dream up again and launch a clothing brand. With this inspiration, Yena's Tribe was born.

With Yena's Tribe, it's my dream to create clothes that make women look and feel confident.

MEET THE TEAM

    Founder & Creative Director

    IPHA

    Ipha founded Yena’s Tribe in 2025, inspired by her passion for creativity, culture, and community. As Creative Director, she brings each collection to life, overseeing both the design process and the brand’s visual and storytelling direction.

    Though she was called to the Nigerian Bar in 2016, Ipha pivoted to a career in copywriting and digital marketing, a path that allowed her to merge her love of words, ideas, and people.

    Now based in the United Kingdom, she runs Yena’s Tribe from there, infusing everything she does with her love for music, people, and impact.

    Chief Operating Officer

    SOPHIE

    Sophie, who has been friends with Ipha since 2013, serves as the Chief Operating Officer of Yena’s Tribe. With a strong background in administration and over seven years of experience in operations and organisational management, she keeps the heart of the brand beating smoothly behind the scenes.

    Her expertise ensures that each collection and campaign comes together seamlessly, balancing creativity with structure. 

    A trusted friend and collaborator, Sophie brings both professionalism and a personal touch to the Yena’s Tribe team.

    Woman in a bright green dress standing indoors next to a curtain

    Head of Communication

    DIVINE

    As Head of Communication at Yena’s Tribe, Divine is the friendly, reliable voice customers hear when they reach out to the brand. She oversees all customer communication, making sure every interaction is handled with care, clarity, and warmth.

    With a solid background in documentation and data management, Divine brings both precision and a personal touch to her work, ensuring customers feel heard, valued, and connected to the Yena’s Tribe experience.